Understanding when and why to follow people on LinkedIn

Demi Kiyan

Demi Kiyan

Jul 19, 2022
5min read
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As the global job market continues to shift, having access to unique perspectives and insights from incredibly skilled professionals is more valuable than ever before. From cybersecurity insiders, to agriculture experts, to thought leaders on diversity and leadership, and beyond, the world’s experts are talking on LinkedIn. If you’re looking to gain even more professional insights, updates, and advice from the knowledgeable people you don’t know on LinkedIn, we have a simple solution – follow them. 

By choosing to “follow”, you can see and interact with people you want to learn from, ranging from seeing their articles, posts, and other content. If you are seeking knowledge to solve difficult professional challenges, insights on breaking news, tips to grow in your career and much more, follow leaders across the globe to learn from. Your connections are the people you have trusted relationships with such as coworkers, alumni, business partners and friends, whereas people you follow are those who you don’t know but want to learn from. (You can learn more about the differences between connect vs. follow in this blog post.)

No matter where you are in your career, learning from leaders can be empowering and helpful. If you are one of the many recent college graduates looking for a job or are reconsidering your next career move, following people can help you get started by gleaning job hunting tips and insider knowledge on specific industries from thought leaders in the fields that interest you. (If you’re looking to follow folks who can help you enhance your career, check out the recently released 2022 LinkedIn Top Voices: Next Gen list. It highlights 10 LinkedIn creators covering how to succeed in the next generation of jobs.)

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